Ignition adds experiential award to trophy haul

Ignition's Nokia New Year's Eve experience won the agency Best Communication Campaign Featuring Experiential Marketing at the MCCA Best Awards.

"This has been an incredibly successful event for us," said Dan Atkins, ignition's general manager of music and entertainment.

"Nokia New Year's Eve has won top awards for outstanding broadcast results, online achievement and live event production we are very proud to add the experiential marketing Best Award to that list".

The event has already won Best Outdoor/Public Event at The Event Awards, Best Digital Campaign at the Media and Marketing Awards, and The Diamond Award for Entertainment Marketing in the US.

It has also been recently shortlisted for Best Music and Brand Partnership at the Music Week Awards.

For Nokia, ignition produced five world-class music events, linked around the globe, supported by a fully integrated marketing campaign.

The world's largest ever New Year's party, spanning five time zones and five cities stretching from East to West.

Hong Kong, Mumbai, Berlin, Rio De Janeiro, and finally New York City.

On the night itself, we were joined by some 2.5 million people to party in the New Year - plus an incredible one-third of a billion more, who tuned in or logged on from around the planet, using their TVs, radios, computers and mobile devices - in over 175 countries.

International acts included Scissor Sisters, Black Eyed Peas, Nelly Furtado and Rihanna alongside many artists drawn from the host nations.

The first year of Nokia New Year's Eve exceeded all expectations, established new attendance records and set a brand new benchmark for New Year's Eve celebrations connecting people on a global scale.

Back to top