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News Release from: 3i | Subject: Engage or Die media report
Edited by the Marketingservicestalk Editorial
Team on 06 November 2007
3i media report outlines growth of UGC
"Engage or Die", 3i's latest report on the future of the media sector, dicusses the exponential growth in user-generated content and its impact on traditional media and advertising models.
3i, a world-leading private equity and venture capital firm, brings together investors and industry formers across the global media sector to discuss the growth of social media and user-generated content, its impact on traditional media and advertising models and predict the future direction for successful companies in its latest report "Engage or Die" In the first of a series of three 3i sector reports focusing on the transformation of the media industry in the digital age, influential business leaders from 3i's global network and 3i's media experts, share their views
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Senior commentators include Richard Rosenblatt of 3i-backed Demand Media, Jeffrey Revoy of Yahoo!, Jeff Henry of ITV, Heather Hopkins of Hitwise UK, Peter de Monnick of Reed Elsevier (Business).
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Around 50 per cent of this growth is expected to originate online, with forecasts of 540m broadband internet subscribers driving migration to digital formats and the rise of user-generated social media having adverse impact on competing revenue streams and content fragmentation.
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In the report, 3i and business leaders discuss the changing face of the sector in light of the rising influence of user-generated content and social networking, the associated challenges and opportunities for traditional media firms and how industry players and advertisers need to adapt their approach and business models for success in the new digital age.
Issues covered in the report include the following.
* Future of the media sector: where will the next wave of growth come from? How will advertisers and income streams adapt to survive? * Advertisers cannot ignore the growth of millions of prime audience (users of all ages) congregating online and avidly consuming and contributing text, pictures and film.
* Democratisation of content: consumers are now creators and editors of content, challenging traditional media industry roles.
As the lines blur, who are the experts and who stands to benefit? * Increasingly creative approaches and deeper engagement with audiences is required for media giants to maintain their leading positions in the sector.
3i has a 50-year track record in the media sector and a current investment portfolio worth more than EUR600m.
3i is a multistage investor, from venture capital to mid-market buyouts and quoted private equity investments and in the last five years, has made more than 20 investments in the media sector worldwide.
Some of 3i's global media investments include: UFO Movies - world's largest digital cinema chain, India; Demand Media - new generation media company, US; VNU Business Media - B2B magazines, online/offline recruitment classifieds, Netherlands; Sparrowhawk - media-leading multichannel pay TV provider, UK; Character Group - market-leading toy company (Dr Who, Scooby-Doo etc), UK; Chorion - IP owning, brand creation and management business, UK; Se Loger - real estate web listing services IPO, France; Shine - independent TV production, UK.
Nimbus Communications - TV and production, India; Sparrowhawk Media International - international channel and library business, UK; Boxer - digital terrestrial TV platform, Sweden; Grupo Presna de Melilla - publisher of free local newspapers, Spain; Total Home Entertainment - wholesale and distribution of home entertainment, UK; 1-2-3 TV - auction TV channel, Germany; Qualiclick.com AG - web advertising agency, Switzerland; Precise Media - leading press cuttings agencies, sold to Phoenix Equity, UK; Local Press - newspaper group, Northern Ireland; Fotolog - world's largest photo-blogging community, acquired by Hi-Media, US; BlueLithium - online advertising monitoring, acquired by Yahoo!, US; ScreenTonic - mobile advertising company, acquired by Microsoft, France; FocusMedia Holding Co - digital media advertising IPO, China; Magix AG - multimedia education and entertainment software, Germany; YBR (Yellow Brick Road) - pan-European directories business, Europe; Sulake (Habbo Hotel) - global virtual community for teenagers.
3i is a world leader in private equity and venture capital.
We focus on buy-outs, growth capital and venture capital and invest across Europe, in the United States and Asia.
Our competitive advantage comes from our international network and the strength and breadth of our relationships in business.
These underpin the value that we deliver to our portfolio and to our shareholders.
3i is a leading private equity player in the media space with a global network of experienced media investors.
We have completed over 20 deals in the past five years, establishing a worldwide footprint and track record for building successful media businesses, including the recent sale of Precise (media monitoring) to Phoenix Equity for GBP42m and new investments in UFO Movies, VNU Group and Demand Media.
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