Sampling campaign for UK launch of Mountain Dew
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Aug 23, 2010
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
Teams of ID Staffing brand ambassadors, collectively known as the 'Mountain Dew Energy Crew', will be distributing bottles of the energy drink at popular locations for the target audience in major cities and targeted events nationwide.
The campaign will aim to drive maximum trial and awareness of the brand, targeting consumers who love the thrill of action sports and adventure.
An estimated 300,000 samples of Mountain Dew will be given out during the campaign.
The 'Mountain Dew Energy Crew' has already visited Blackpool, Manchester and Birmingham, and will go on to visit Milton Keynes, London, Edinburgh, Brighton, Chelmsford and Newquay.
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