ID drives Lipton Ice Tea sampling campaign
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Jul 23, 2010
ID Experiential has been selected by Lipton Ice Tea, a Britvic soft drinks brand, to manage a nationwide sampling campaign to drive trial and awareness of the drink.
During the nine-week 'Don't Knock It Until You've Tried It' campaign, teams of ID Staffing brand ambassadors will implement the sampling activity in three separate environments.
Samples of Lipton Ice Tea will be distributed to consumers across major city centres and targeted events, as well as point-of-purchase across selected Tesco and Sainsbury's stores nationwide.
An estimated 811,000 samples of Lipton Ice Tea Peach and Lemon will be handed out during the campaign.
The activity runs until 28 August.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
