ID creates Nickelodeon shopping centre roadshow
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Jul 22, 2010
ID Experiential has been appointed by Nickelodeon to produce a shopping centre roadshow featuring 'Spongebob Squarepants' and 'Dora the Explorer'.
The campaign will run during July and August 2010 and is aimed at children aged 0-3 and their parents.
It will include a chance to meet with 'Spongebob Squarepants' and 'Dora the Explorer', activities, daily giveaways and dedicated event photographers capturing children meeting their favourite characters.
Consumers will be able to download their photographs from the Nickelodeon website after the event, free of charge.
Parents will be handed voucher booklets driving them to local Virgin Media, Argos, Game, HMV and WHSmith retailers where they will receive discounts on a range of Nickelodeon products.
The tour will be supported by on-air promotions across the Nickelodeon network and regional shopping centre marketing and PR activity in the run-up to the tour.
The roadshow will visit Lakeside, Braehead, Metrocentre, Manchester Arndale, Victoria Centre, Meadowhall Centre and the Harlequin shopping centres.
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