ID Staffing completes product sampling campaign
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Mar 12, 2010
ID Staffing has completed a four-day sampling campaign as part of the launch of the Blue Diamond Californian Almonds range in the UK.
Teams of ID Staffing brand ambassadors educated consumers at London mainline train stations about the health benefits of the products, encouraging trial of the range via samples and coupons.
More than 36,000 samples of the Blue Diamond Californian Almonds - in Wasabi and Soy Sauce, Jalapeno Smokehouse and Roasted and Salted flavours - were distributed and a further 24,000 coupons were handed out over the four-day period.
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