Experiential campaign promotes Robinsons juice
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Mar 10, 2010
ID Experiential has been selected by Britvic Soft Drinks to produce a 30-day front-of-store experiential campaign for its Robinsons Be Natural range.
The 'help give a million birds a home' campaign will see ID Experiential distribute more than 100,000 samples of Robinsons Be Natural, while free bird roosting pouches will be handed out to every consumer who buys the product on the day.
A Robinsons Be Natural microsite will also launch in partnership with the RSPB to support the campaign and show consumers how to create their own birdhouses.
Consumers will also have the chance to win a weekend trip to Bird World in Hampshire.
The campaign, in partnership with RSPB, runs until 3 April across selected Sainsbury's stores in the south of England.
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