ID creates experiential breakfast bar for Alpro

ID Experiential has been appointed by Alpro soya to create the Alpro soya breakfast roadshow, a campaign highlighting the benefits of the company's range of fresh milk and yoghurt alternatives.

The Breakfast Bar gives consumers the opportunity to sample a variety of products from the Alpro soya breakfast menu, which includes cereal with Alpro soya milk, fresh fruit with Alpro soya yoghurt, strawberry and banana smoothies made with Alpro soya milk and Alpro soya fruited yoghurts.

Later in the day, the Breakfast Bar transforms into the Little Treat Bar, allowing consumers to try the Alpro soya dessert.

To continue the communication, consumers are invited to join the Alpro soya album on Facebook by having their photo taken on the stand.

They are given a code, which drives them online to download their picture and share with family and friends.

There is also a chance to win a family holiday in Devon via a competition at the Breakfast Bar.

The roadshow has already visited shopping malls including Westfield and the Bullring in Birmingham, and will go on to visit a number of environments across the year such as the National Boat and Caravan show, train stations and more.

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