ID launches experiential campaign for Britvic
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Feb 4, 2010
ID Experiential has been commissioned by Britvic Soft Drinks to launch a three-month experiential campaign for its Drench brand.
The Drench 'Top-Up Zone' is located at Bluewater Shopping Centre and offers shoppers bottles of Drench and Juicy Drench.
The zone also features a 'sonic chair' and 'interactive table', which allow people to browse the web and listen to music using touch-screen technologies and noise-reducing headphones.
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