ID brand ambassadors promote Coral campaign
An
ID product story
Edited by the Marketingweek Marketplace editorial team
Sep 4, 2009
ID Staffing has been appointed by Coral to deliver the bookmaker's recent 'Run4It' campaign.
The campaign saw 72 Coral brand ambassadors, dressed in robber outfits complete with swag bags, based outside Coral's competitor high-street bookmakers across the country.
The Coral 'robbers' distributed collector cards with guaranteed prizes and walked rival bookmakers' customers to the nearest Coral branch.
The campaign is said to have been successful in terms of immediate sales, consumer loyalty and brand awareness.
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