Product category:
Experiential marketing
News Release from: iD
Edited by the Marketingservicestalk Editorial
Team on 25 June 2008
Sanctuary Spa hits road to pamper the
nation
London's iconic ladies' spa The Sanctuary has tasked experiential specialist iD with a brief to treat nationwide fans of the luxurious Sanctuary Spa range to a taste of a unique spa experience.
An elegant spa dome will set off in September on a nationwide birthday tour Greeted inside with a glass of chilled champagne, consumers will be pampered in one of four secluded treatment pods
This article was originally published on Marketingservicestalk on 17 Jun 2008 at 8.00am (UK)
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All treatments will be complimentary 'express' versions of beauty treatments offered at the London spa and administered by The Sanctuary's own trained therapists to deliver the perfect spa experience.
One of the secluded treatment pods houses a real treat, with consumers receiving a complimentary consultation with the first ever scientifically certified skin imaging service, in conjunction with Beau Visage.
This service will allow consumers who visit the roadshow an in-depth analysis into what is happening under the surface of their skin - and what to do about it.
Emma Keyworth, Senior Marketing Manager at The Sanctuary, is looking forward to celebrating with iD: "Having worked with iD on in-store marketing activity in my current role and in my previous roles at Revlon and Bourjois over the past eight years, I knew exactly which agency could create a big bang for The Sanctuary's 30th birthday.
"iD have developed an in-depth understanding of The Sanctuary brand and this, combined with their strong heritage in creating exciting brand experiences, gives me great confidence that this campaign will be a huge success".
Alongside the complimentary beauty treatments, consumers will be able to try out The Sanctuary Spa's product range and receive a free sample of The Sanctuary's Spa Essentials Body Butter - providing all the ingredients to recreate The Sanctuary Spa experience at home.
The roadshow will visit seven major city centres across the UK throughout September - with the aim to deliver over 900 treatments, over 40,000 product samples and cases on cases of champagne.
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