ID wins Britvic experiential account

An ID product story

Edited by the Marketingweek Marketplace editorial team Mar 5, 2008

Britvic has appointed experiential specialist iD to create and implement experiential and sampling activity across its soft drinks portfolio.

ID was appointed following an extensive three-month process managed by Britvic's procurement department and key members of the Britvic marketing team who were particularly impressed with iD's full-service offering.

"We are extremely pleased to announce the appointment of iD to deliver sampling and experiential activity across the Britvic soft drinks portfolio - they are able to offer the unique combination of logistical, strategic and creative ability all in-house which really gave them an edge throughout the entire pitching process", said a Britvic spokesman.

Client Services Director at iD, Nicola Jordan, is thrilled with this great start to 2008: "This is a fantastic opportunity for iD and I am delighted that our strong growth and market-leading position has cemented a relationship with such a fantastic client.

"With possible experiential activity already in the pipeline for March 2008 we are really looking forward to the opportunity to work with some of Britvic's key brands".

ID is committed to lead the market in the creation and delivery of the most effective experiential marketing campaigns for its clients.

This and a number of other significant recent wins is testament to this commitment.