Technical PR tuned to growth

ID-Marketing has established itself over the past decades as a PR specialist in contacting engineers and buyers within the manufacturing sectors.

ID-M recently reported successes with PR campaigns for products such as fasteners and mechanical components through to adhesives and specialist materials for advanced electronic markets.

These successes are based on a balance between use of traditional media and newer internet-based activities.

Managing Director Ian Deavin said: "We have spent a great deal of time getting to understand the internet; when websites for sourcing manufacturing components first came along we were early users and advocates.

"Now we plan a client's PR campaign around the twin foci of printed press and web media".

The team at ID-Marketing believe in established values of clear technical writing, coupled with good communication, to ensure that not only is clients' material worth reading, but also it is widely available for access by engineers and buyers, who may need the information to solve their design or sourcing problems.

With the present re-growth in UK manufacturing, ID-Marketing believes that its style of PR activity will be beneficial to other clients in that sector.

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