Product category:
Smart cards
News Release from: ID Data | Subject: ExpressCard
Edited by the Marketingservicestalk Editorial
Team on 07 May 2007
ExpressCard paves way for instant smart
cards
MagTek, specialist in electronic transaction technology, has linked with card solutions company ID Data to bring branch-based, instant issuance of custom-printed Chip and PIN cards to Europe.
In direct response to the growing need for new and replacement cards to be issued in extremely tight timeframes, this new technology gives banking customers the opportunity to simply walk into their nearest branch to collect their new card, select their own PIN and even upload their own photograph onto the face of the card This new technology has been set up to provide secure, reliable and fast branch-based issuance which conforms to all the new Visa and MasterCard rules
This article was originally published on Marketingservicestalk on 7 May 2007 at 8.00am (UK)
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Commenting on the new partnership, Steve Poulston, MagTek's European Managing Director, said: "The MagTek/ID Data venture is poised to bring the benefits of instant card issuance to the European EMV banking market.
"For the card issuer, the benefits are widespread and include reduced postage costs, zero postal fraud and zero card activation call centre costs.
"Similarly, the cost of reissuing cards is greatly reduced whilst the number of dormant accounts is kept to a minimum due to customers pre-selecting their own artwork and PIN".
ID Data's CEO, Peter Cox, added: "ID Data has developed an unrivalled reputation for providing secure data preparation/management.
"Our proven secure networks will allow us to communicate with each of the branch-based ExpressCard 1000 machines.
"Supported by secure production, distribution and card stock management, this new solution offers a significant advance in EMV card issuance.".
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