Coolpink increases Heathrow Express search traffic
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Coolpink product story
Edited by the Marketingweek Marketplace editorial team
May 21, 2010
Heathrow Express has increased natural search traffic by 15 per cent in the last month, recording 15,000 more visitors to its website after working with Coolpink.
Providing optimisation recommendations for the Heathrow Express site, Coolpink is working to improve natural search traffic on a daily basis to continue driving high levels of international traffic.
The agency is driving new levels of growth by advising on the landing pages needed to optimise the site and performing in-depth keyword research to find the terms travellers frequently search for.
Using SEO as a tool to give the brand a wider reach, Coolpink is building up an internal resource of link building sites to further support its other clients through good quality content-based links.
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