Product category:
Search marketing
News Release from: I-COM
Edited by the Marketingservicestalk Editorial
Team on 02 August 2007
I-COM picks up search marketing DADI
award
A Manchester internet marketing company has beaten competition from all over the UK to win a major award for the best search engine marketing campaign.
Fallowfield-based I-COM International has won the DADI (Drum Awards for Digital Industries) award for the best Search Engine Marketing Campaign I-COM's entry was a combined SEO (Search Engine Optimisation) press release and pay-per-click campaign for Manchester law firm Pannone LLP
This article was originally published on Marketingservicestalk on 22 Feb 2008 at 8.00am (UK)
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Free half-day internet marketing seminar
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The campaign targeted new clients for the firm's travel litigation solicitors, following a serious outbreak of food poisoning at two hotels in Bulgaria.
The award was won jointly with BigMouth which entered with a campaign on behalf of retail giant Tesco.
The judges remarked upon the spectacular results delivered by the campaign, which generated a one hundred fold return on investment for Pannone within the space of 90 days, helping them to attract 48 new clients.
At one point a search for "Bulgaria holiday claims" on Google had links to Pannone being listed eight times on the first page.
I-COM Managing Director Tim Roberts said: "Delivering results for our clients is what we are all about and winning this award highlights the success everyone in the company has helped to achieve.
"Our work with Pannone is a brilliant example of what can be achieved, we are now delivering over seven times as much traffic to the site through natural search.
"It was a great honour to win the DADI in the backyard of the search industry's market leaders especially being judged equal to market leaders BigMouth.
"We were one of only two agencies from outside of Scotland to win an award even though many English companies entered the competition".
The results obviously impressed Pannone, as it quickly invested in I-COM and now own 30 per cent of the company.
Pannone's Managing Partner, Joy Kingsley, said: "We recognised the expertise within I-COM and their ability to assist both ourselves and our clients; we have introduced them to a number of people for whose companies they have already produced positive results".
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