ICM Research announces IFAP sponsorship

An ICM Research product story
Edited by the Marketingweek Marketplace editorial team Jul 19, 2010

ICM Research is committed to collecting accurate, quality information through market research and has recently sponsored IFA Promotion to help IFAs make informed business decisions.

Many ICM financial clients are keen to understand IFA business needs and product opinions.

ICM said that while it brings high standards to its research processes, high-quality market research also relies on the availability of a good quality sample and the readiness of recruits to participate in surveys.

The company added that it hopes to benefit from IFA Promotion's association with advisers across the financial industry.

Steve Ogborn, director of ICM Research, said: 'It can only help the IFA community if the companies who serve it are supplied with good quality information on which to base their product and marketing decisions.

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