Icon completes hall signage overhaul

Icon has completed a full audit, redesign and installation of all visitor and way-finding signage for Colston Hall in Bristol.

The company was appointed by the hall's management team as the new foyer building neared completion and undertook a thorough audit of the requirements to ensure the new signage would enhance the visitor experience.

Simon Boulding, account manager at Icon, said: 'The general design of the new foyer is open-plan, however, the management team and architects had stipulated that all signage should be wall mounted.

'This provided us with a real challenge.

'To get a better picture of the issues the hall had with its current way-finding signage and how it would be affected with the new entrances and pedestrian flow, our first step was to complete a full signage audit within the current theatre site.

'From the results of this a full way-finding scheme was devised, taking into account the lack of actual walls due to the open-plan nature of the new building.

The designers of the hall's new brand had created a logo, which Icon needed to translate into the signage look.

Icon submitted a range of designs and colour swatches on various substrates for approval.

Once the artwork was approved, Icon had two weeks for the production and installation of the signage.

Icon produced a total of 200 signs, the largest of which measured 2,000 x 1,000mm.

Where wall mounting was not an option, signs were suspended from the ceilings.

The signs were made of mixture of folded aluminium pans, flat dibond, and computer-cut vinyl livery and were produced at the company's headquarters in Sidcup, Kent.

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