Icon opens South African office

Event branding specialist Icon has opened an office in Johannesburg, South Africa.

This venture is the latest in a series of international developments to be implemented by Icon and increases the company's ability to operate on a truly international scale.

The company, which will be led by Mandla Sibeko, has been established in partnership with, and with significant help and support from Johannesburg-based Tone Digital, one of the leading digital print and signage companies in South Africa.

John Francis, managing director of Icon, commented: "The South African market for high-quality event branding and signage is burgeoning, especially with the news that the country will be hosting a number of key sporting events including the FIFA Confederations Cup in 2009 and the FIFA World Cup in 2010.

"We have already worked with Tone Digital on a project in Malawi for Sochi 2014 and found that there was a natural affinity between their knowledge of the local market and our broad experience of handling these large scale events.

"It is not just football; the governing bodies from cricket, golf and rugby are also considering the country for future international fixtures and tournaments".

Founded in October 2000, Tone Digital has rapidly established itself as a designer and provider of high-quality outdoor advertising installations.

Gary Catterick, founder of the company, commented: "We are delighted about the agreement with Icon and I believe that our complementary skills and expertise will provide a highly professional and innovative team, who will utilise our in-house production and logistical resources not only to provide our customers with world class solutions for world-class events, but also to establish the legacy of a leading international event branding company based in South Africa".

Icon South Africa is proud to be part of the BEE (Black Economic Empowerment) scheme.

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