LOVEFiLM Goes Live on AffiliateFuture

LOVEFiLM.com, the UK's largest online DVD rental and entertainment site, has expanded its online marketing reach by joining AffiliateFuture, the leading content-based affiliate network.

The deal heralds a new era in LOVEFiLM's online marketing strategy, and is another big brand feather in AffiliateFuture's cap.

LOVEFiLM's leading online DVD rental and movie download services already boast over 500,000 active households.

It seeks to grow this base significantly through AffiliateFuture's network by communicating its core offering and promoting its latest offers and incentives as part of its affiliate programme.

To kick off the programme AffiliateFuture's affiliates will be promoting LOVEFiLM's '2-4-1' offer whereby new subscribers get two months for the price of one.

Jason Norris, Online Marketing Manager at LOVEFiLM, said: "As experienced online marketers we understand the power of affiliate marketing, which is why we are confident that we will improve brand awareness and secure an impressive number of long-term subscribers with AffiliateFuture.

"We are looking forward to working with AffiliateFuture and experiencing the hands-on, innovative and content-driven approach it is known for".

Maz Darvish, CEO of AffiliateFuture, added: "Getting LOVEFiLM on board is a fantastic coup for AffiliateFuture.

"We have some highly discerning affiliates on our network, all keen to work with brands of LOVEFiLM's calibre, so the additional online reach LOVEFiLM seeks will soon be realised with the launch of this programme on our network".

Affiliates will earn from GBP10.00 to GBP17.50 per sale, depending on volumes.

The programme begins with immediate effect.

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