IAS creates Benchmark brand-building campaign
An
IAS B2B Marketing product story
Edited by the Marketingweek Marketplace editorial team
Aug 27, 2010
IAS B2B Marketing has been appointed by Kingspan to develop and launch a brand-building campaign for the building product manufacturer's architectural facade business unit Benchmark.
The campaign combines social media, e-marketing and digital communications, as well as more traditional channels.
IAS developed the Benchmark brand-building campaign to help the offering stand alone, away from the main Kingspan brand.
The campaign, which is in its early phases, will work to develop the Benchmark brand and website, which was created by IAS, across trade media as well as social media channels such as blogs, Linkedin and a Twitter feed.
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