Lloyds TSB Autolease appoints IAS B2B
An
IAS B2B Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 10, 2008
IAS B2B Public Relations has been appointed to manage the PR account of Lloyds TSB Autolease (LTSBA).
IAS B2B has been tasked with boosting LTSBA's profile among core fleet manager audiences as well as a growing number of procurement influencers, including finance and human resources.
IAS B2B won the account following a three-way final pitch.
It will report to the Lloyds TSB Autolease marketing team, which is based in Bury, North Manchester.
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