IAS to handle Veolia brand development
An
IAS B2B Marketing product story
Edited by the Marketingweek Marketplace editorial team
Sep 23, 2008
IAS B2B Marketing has been appointed by Veolia Environmental Services to handle the company's strategic marketing communications and brand development activity.
The account encompasses a review of Veolia's online strategy and internal communications, which, together with a multichannel programme of print, research, e-marketing, PR, events and sponsorship, aims to boost the company's brand.
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