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IAS gets its teeth into Practice Plan
An
IAS B2B Marketing product story
Edited by the Marketingservicestalk editorial team
Aug 6, 2008
IAS B2B Marketing has been selected by Practice Plan as its new strategic and creative agency.
IAS' brief is to help Practice Plan capitalise on NHS contractual changes which have made it hard for dentists to remain in the NHS.
This has resulted in an upsurge of dentists offering private services to patients.
Practice Plan tailors packages for its dentist partners, which offer greater transparency for both staff and patients.
Craig Duxbury, group account director at IAS B2B Marketing, said: 'This may be a relatively new area for us but the client thought we got its communications planning spot-on.'.
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