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IAS wins Mono NOV account

An IAS B2B Marketing product story
Edited by the Marketingservicestalk editorial team Jun 23, 2008

IAS B2B Public Relations has won the PR account for Mono NOV, European designer and manufacturer of pumps, parts, grinders, screens and packaged systems.

IAS has developed a strategic and creative PR campaign for Mono to raise the company's profile both nationally and internationally to reflect its strong position in the GBP1.5 billion positive displacement pump market in Europe.

Initially, the campaign will focus on reinforcing Mono's well established presence in the wastewater sector and help the company generate interest for its solutions in the food and beverage sector.

Lucy Bridle, PR Director at IAS, commented: "We are delighted to be working with Mono and are very excited about implementing a strategic PR campaign for the company that will deliver measureable results.

"As a centre for B2B excellence, IAS has a strategic and creative approach to PR that will prove extremely beneficial for Mono.

"Our extensive knowledge of this specialist and highly technical industry, as well as the issues affecting it, makes IAS ideally placed to maximise Mono's PR potential.".

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