Double success for IAS at BBN Conference

B2B brand and communications agency IAS B2B Marketing has walked away with six awards at this year's Business Branding Network annual conference and creative awards ceremony in Milan.

In addition to its awards success, the agency's managing director, Rob Morrice, was appointed to BBN's Executive Board.

Some 29 member agencies from across the world met at the BBN conference to set the strategic direction for global marketing and acknowledge creative excellence on an international scale.

At the event, IAS B2B was awarded Best Direct Mail (Gold), Best Corporate Design (Gold), Best website (Bronze and Silver), Best Integrated Campaign (Silver) and Best Press Ad (Silver).

IAS B2B's creative director, Reuben Webb, commented: "The B2B sector is enjoying a new era of creative self-awareness and improvement.

"Innovative creative ideas are no longer being pushed aside in favour of 'safe' rehashed cliches - a change in attitude that IAS B2B has been passionately lobbying for.

"We always seek to develop original, impactful work for our clients and, as a B2B specialist, it's a great achievement to be recognised so enthusiastically for our creative vision on the global marketing stage".

Commenting on his appointment to BBN's Executive Board, Morrice said: "BBN is made up of the best independent business branding agencies from across the world, so to be appointed to its Executive Board is a hugely exciting, both personally and for IAS B2B.

"We have always understood the importance of strengthening our global network through BBN and this has never been more important than now.

"More and more new business opportunities need an international strategic approach and agencies just won't make the pitch list without this kind of global reach".

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