IAS to unify SNA Europe

Edited by the Marketingservicestalk editorial team May 23, 2008

Tool manufacturer SNA Europe has appointed IAS B2B Marketing to help implement a brand strategy and unify its brand portfolio, which includes some of the biggest hand tool names in Europe.

Jeremy Bramwell, client services director at IAS B2B Marketing, explained: "SNA Europe is a truly pan-European company: it operates a dozen manufacturing plants across Europe, it incorporates leading trade tool brands such as Bahco, Palmera, Irimo, Irazola, Lindstrom and Acesa, and it has a presence across the entire continent, as well as strategic locations around the world.

"It is vital that a company of this size and reach, which incorporates so many strong brand names, has a robust, effective brand and communications strategy that works both internally and externally to unify the company.

"This is a considerable task, but as expert B2B strategists, this is exactly the type of challenge that IAS B2B Marketing relishes and we look forward to generating some great results".

Rob Morrice, managing director of IAS B2B Marketing, added: "It's a fantastic achievement to win a global account of this stature, but it is the market trend.

"More and more new business opportunities are international and we would not have even made the pitch list were we not a leading member of the international Business Branding Network (BBN).

"So the message I'd send out to our peers in the UK B2B sector is - globalise your offering or be left behind.".