IAS wins Northgate brief
An
IAS B2B Marketing product story
Edited by the Marketingweek Marketplace editorial team
Apr 23, 2008
Commercial vehicle rental company Northgate has appointed IAS b2b Marketing to devise and implement a campaign to launch the company's innovative 'Sale and Rent back' offer.
Jennifer Webb, Group Account Director at IAS b2b Marketing, said: "This new product from Northgate allows companies to sell their fleet to Northgate and rent it back contract free, an innovative concept, which has many financial benefits for the user.
"However, there are still many misconceptions in the market about managing fleet in this way.
"As specialists in B2B marketing, this is just the type of challenge we enjoy, particularly when the product has so much to offer.
"The driving force of our campaign will be to change the attitude of market on this issue and re-educate it on the benefits of this approach to fleet management and we have developed a strategic, creative and integrated marketing solution, which combines a website landing page, advertising, brochures and direct mail to achieve just that.
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