Product category:
Public relations
News Release from: IAS B2B Marketing
Edited by the Marketingservicestalk Editorial
Team on 12 February 2008
IAS SMARTS restructures for future
growth
Following two years' successful trading, IAS SMARTS is to restructure its brand and business management strategy in preparation for a three-year aggressive plan of growth.
As of 1 March 2008, IAS SMARTS, currently located in Belfast, Edinburgh, Glasgow, Manchester and Birmingham, will form two distinct agency offerings IAS, based in south Manchester, will return to its roots, trading independently as a full service B2B brand and communications agency
This article was originally published on Marketingservicestalk on 23 Apr 2008 at 8.00am (UK)
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Headed by Rob Morrice, Chief Executive Officer, IAS currently ranks in the top 3 B2B UK agencies.
With renewed vigour and focus, Morrice has explicit objectives for IAS to become the UK's leading B2B agency.
With an unrivalled 35-year record specialising exclusively in B2B, the agency also now looks ahead to establish a London foothold, either by acquisition or start up.
IAS' specialist B2B public relations division, which has enjoyed a successful period of growth, is charged with rapid growth targets, and will remain at IAS in Manchester, headed by Lucy Bridle.
The agency will continue to serve a national client base.
As a result of the restructure, the PR division of IAS SMARTS, with offices based in Belfast, Edinburgh, Glasgow and Birmingham, will now trade solely under the SMARTS brand.
The four PR offices will concentrate on growing a national network, with a view to establishing a fifth unit in London.
Owned by Media Square, the legal company structure of IAS and SMARTS will stay unchanged.
Established in 1973, IAS is a top three, B2B brand and communications agency serving the UK and, through its BBN Network, a number of international market-leading clients.
Currently employing some 60 B2B specialists, IAS is based in Bollington, Macclesfield, in south Manchester.
IAS is part of Media Square, a holding company based in London and quoted on the London stock market.
Media Square has an annual turnover of GBP200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
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