Interact Congress to take place in June 2010
An
IAB Europe product story
Edited by the Marketingweek Marketplace editorial team
Mar 15, 2010
IAB Europe has announced that the Interact Congress, which is set to take place on 2-3 June 2010 in Barcelona, will follow the theme 'Online Branding - The Time Is Now'.
Speakers from across the digital advertising sector will debate a range of key issues, from how to encourage more advertisers to use the web for branding campaigns to measuring online advertising.
These include: Tom Bowman, vice-president of strategy and operations for global advertising sales at BBC Worldwide; Laurent Delaporte, vice-president at Microsoft Advertising, EMEA; Darin Brown, president of global accounts at Razorfish; and more.
The main conference day will combine keynote presentations, three panel debates and specific case study sessions.
There will also be interactive workshops as part of the congress, including a session on social media and branding.
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