Quicklive e-commerce tool enhances user experience

A Hybris product story

Edited by the Marketingweek Marketplace editorial team May 19, 2010

Vitamin Research Products has selected the Quicklive e-commerce solution from Hybris and strategic partner Portaltech to enhance the nutritional supplement manufacturer's sales.

Quicklive is a quick-to-deploy version of the Hybris platform, which was developed by Portaltech and incorporates enhanced e-commerce functionality to speed up the implementation process.

Key to the selection of Hybris and Portaltech was Vitamin Research Products' plan to increase its product line and enhance website content and its multichannel sales model, which required a highly scalable platform capable of providing functionality, performance and advanced user experience.

As a global business, Vitamin Research Products was also keen to offer a multilingual, multi-currency e-commerce website for its customers and to integrate its enterprise resource planning (ERP) system Jeeves with the chosen platform.

Brian Rand, director of e-commerce at Vitamin Research Products, said: 'Our existing .net website was not able to respond to the ever-changing needs and the exponential growth of our e-commerce business.

'We needed to invest in a new platform that would guarantee the performance and scalability that we need today but designed with future growth in mind.

'Having made a lengthy and thorough evaluation of the products available on the market, we decided to use Hybris and its partner Portaltech for this project.

'Both companies have a proven track record in all of these areas, but will also enable us to take advantage of the latest merchandising and behaviour-based marketing capabilities that will help us to attract and retain customers, using personalised cross-selling and up-selling techniques to enhance the multichannel shopping experience and increase sales at the same time,' he added.

The new platform is expected to go live in summer 2010.

It will allow Vitamin Research Products to enable customers to search for products via health conditions; allow customers to create wish lists of products and to share information on Facebook and Twitter; provide a good user experience and faster navigation through categories; enable the company to deliver enhanced promotional merchandising; develop a scalable and extendable platform that is robust and long term; and reduce bounce rates by providing a more interactive user experience.