BMI Healthcare asks HPS for marketing toolkit

Independent healthcare provider BMI has appointed the Marlow-based HPS Group to develop an online 'toolkit' for BMI Healthcare's central and regional marketing teams.

The HPS-developed, web-based toolkit will enable BMI Healthcare marketing teams to plan, create, personalise and produce a range of marketing and communication materials more easily and more efficiently.

The BMI Healthcare toolkit will be capable of delivering all forms of marketing collateral including advertisements, direct mail, newsletters and patient information leaflets.

It will also enable BMI Healthcare to track marketing budgets, monitor spend and calculate ROI.

HPS managing director, Mark Cornwell, commented: "We originally developed the toolkit technology for our automotive and leisure clients - BMW, MINI, Rolls Royce, Mazda, Esporta and Virgin Active - to coordinate CI-compliant marketing campaigns for their networks.

"It's exciting to now take the toolkit into the healthcare sector where we can develop it to meet specific briefs".

HPS expects BMI Healthcare hospitals to start using the online system by summer 2008.

HPS Group is a media-neutral marketing communications company providing marketing support to clients such as BMW, MINI, Mazda, Rolls-Royce, Harley Davidson, Stan James and AMF Bowling.

HPS Toolkit is an online artwork creation tool that allows users to adapt and personalise standard templates and send them to print.

It is ideal for companies with multiple sites, such as retailers, hotel chains and automotive dealers, as it enables organisations to create consistent brand messages.

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