Hotcow event promotes Endemol programmes

A Hotcow product story
Edited by the Marketingweek Marketplace editorial team May 11, 2010

Endemol has entertained programme buyers from around the world at its 'Putting You In The Spotlight' event, a party experience created by Hotcow.

During the event, guests were provided with an array of activities and decor that included a giant champagne bottle and a super-sized sofa.

On show were Endemol's key television programmes, 'The Marriage Ref', 'Extra Extra Small (XXS)', 'The Age Game' and '101 Ways To Leave A Gameshow'.

Each show brought its own spectacle to the party, from cocktails to contorted mannequins.

This approach to Endemol's launch party by Hotcow enabled programme buyers to engage and interact with the shows on a different level.

By putting potential buyers into the centre of the shows, Hotcow said it created a huge impact for Endemol's programmes to industry buyers.

Endemol has reported rapid interest in the four key programmes that were on show.

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