HJM creates affinity deals for Bauer publications
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Howse Jackson Marketing product story
Edited by the Marketingweek Marketplace editorial team
Dec 17, 2008
Howse Jackson Marketing (HJM) and Bauer Media have agreed an affinity partnership involving some of the media owner's key titles.
HJM will create affinity deals with third parties across the range of Bauer's publications.
The first promotion will be a single-page multiple reader offer for Warehouse Wines, Donald Russell and Amelie Chocolate, offering a combination of special product offers and promotions.
Bauer Media publishes Grazia, Heat and FHM among others, and is part of H Bauer.
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