Howse Jackson Marketing in database launch

Howse Jackson Marketing is to launch four high-volume databases aimed at assisting planners to achieve high counts when planning and buying data.

The databases have been created to allow data planners to combine tightly targeted selection criteria with high volume counts.

It is hoped this will negate the need for planners to laboriously trawl through numerous lists to achieve sufficient campaign volume.

The four databases are: the UK Affiliate Email Database - 20.1 million email records, 100 per cent buyers file, 20 selections; the Telemarketing Database - 1.8 million telephone numbers, non-TPS registered, 100k added each month, 21 selections; the Prize Draw Database - 1.6 million postal records, 500k telephone numbers, 50k added each month, 11 selections; and the Insurance Database - 1.1 million postal records, 400k telephone numbers, 80k added each month, 19 selections.

The cost per 1,000 for all four databases is GBP105 and the selections per 1,000 is GBP15.

The minimum order size for all four databases is 5,000.

The databases are available for rent by third parties in smaller test quantities as well as the full file size.

As live files, it is anticipated that tens of thousands of new records will be added each quarter.

Mark Jackson, director of Howse Jackson Marketing, said: 'These databases offer the new way forward in data planning - the ability to tightly select yet also achieve sufficient volume.

'As such, they can also be considered a one-stop shop for data planners.' All the data within each data set is available exclusively only through Howse Jackson Marketing and unavailable elsewhere.

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