Product category:
Direct marketing agencies
News Release from: Howse Jackson Marketing | Subject: 'I Buy From...' mail-order buyers database
Edited by the Marketingservicestalk Editorial
Team on 30 June 2008
Howse Jackson Marketing launches new
list
Leading data and affinity marketing specialist Howse Jackson Marketing is launching a brand new list of 50,000 mail-order buyers.
Called 'I Buy From...', the database comprises individuals who have purchased mail-order products from one or more catalogues within the past 12 months On the market exclusively through Howse Jackson Marketing and unavailable elsewhere, the 'I Buy From...' list is the first of its kind to represent known buyers from over 50 of the UK's leading mail-order companies
This article was originally published on Marketingservicestalk on 2 Sep 2008 at 8.00am (UK)
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Howse Jackson Marketing expands 'I Buy From' list
Howse Jackson Marketing has added 30,000 mail order buyers to its 'I Buy From' list.
Howse Jackson Marketing in database launch
Howse Jackson Marketing is to launch four high-volume databases aimed at assisting planners to achieve high counts when planning and buying data.
Importantly, and as a UK first, it allows marketers to select at single count level buyers from named mail-order companies.
With a volume of approximately 50,000 records, the 'I Buy From...' list is a 'live' file that is updated quarterly with an anticipated 100,000 new records per quarter.
The data set, which is initially launched with 50,000 postal addresses, 11,000 email addresses and 25,000 post-TPS telephone numbers, is available for rent by third parties in smaller test quantities as well as the full file size.
The data set profile consists of 100 per cent mail-order buyers; 65 per cent female; aged predominantly 30 yrs+; income average-above average; 95 per cent credit card payment preference; and interests that include travel, cookery, DIY, leisure, books, wine and current affairs.
The list is now available for single use and 12-month multiple use rental.
Moreover, the list offers a number of selections including: geographic, gender, recency, multi-buyer, mail-order company purchased from, number of children in household, mobile phone provider, ISP provider, newspaper readership.
Cost per 1,000: GBP110; Selections per 1,000: GBP15-GBP25; Minimum order size: 5,000.
Mark Jackson, Director of Howse Jackson Marketing, said: "The 'I Buy From...' list is a superb list of proven mail-order buyers that is completely new to the market and an extremely fresh data file.
"What makes the list unique is that it allows marketers to select buyers who have purchased from specific UK mail-order companies within the past 12 months". Request a free brochure from Howse Jackson Marketing ...
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