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Product category: Direct marketing agencies
News Release from: Howse Jackson Marketing | Subject: Magnopulse list
Edited by the Marketingservicestalk Editorial Team on 24 June 2008

Howse Jackson launches Magnopulse list

Data and affinity marketing specialist Howse Jackson Marketing has been appointed by Magnopulse to bring to market its opt-in list of mail-order buyers for the very first time.

With a volume of approximately 70,000 records, the Magnopulse list is a 'live' file that is updated quarterly The data set, consisting of 70,000 postal addresses and 20,000 email addresses, is available for rent by third parties in smaller test quantities as well as the full file size

Based in Bristol, Magnopulse is a pioneer in the development of magnetic health products.

With an extensive product range that covers a wide variety of health concerns, Magnopulse is frequently recommended by doctors, nurses and alternative health practitioners.

The company's 4Ulcercare Leg Wrap is the first static medical device to be prescribed by the NHS.

The data set profile consists of 85 per cent female; aged predominantly 46 yrs+; income GBP15-GBP35k; long-term home owners; asset-rich families; and a lifestage that is predominantly older and elderly family.

The list is now available for single use and 12-month multiple use rental.

The list offers a number of selections including: geographic, gender, recency, multi-buyer.

Cost per 1,000: GBP105; Selections per 1,000: GBP15.

Minimum order size: 5,000.

Ian Jackson, Client Sales Manager of Howse Jackson Marketing, said: "The Magnopulse list is a great way of reaching a highly specific audience that are proven mail-order buyers.

"Moreover, it's completely new to market and an extremely fresh data set". Request a free brochure from Howse Jackson Marketing ...

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