Product category:
Direct marketing agencies
News Release from: Howse Jackson Marketing | Subject: free online catalogue sample
Edited by the Marketingservicestalk Editorial
Team on 18 June 2008
Howse Jackson unveils free online sample
catalogue
Leading data, affinity and digital marketing specialist Howse Jackson Marketing has launched a free online catalogue sample with immediate effect.
With a time span of one week, the free sample trial allows a catalogue company to convert its Acrobat PDF files into an online version and then view it as a 'live' sample in the same way as any customer would Using advanced page-turning software, the online sample specifically lets a catalogue brand re-engineer the offline catalogue creative into a digital catalogue version and also allows testing of the online software, especially the navigation and functionality
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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With catalogue production inflation at an all-time record, the free sample trial aims to stimulate interest in digital catalogue production and the associated cost benefits that follow.
Indeed, many offline catalogues individually cost GBP1 or more per catalogue to print and distribute, whereas digital catalogues by contrast offer huge cost savings.
Mark Jackson, Director of Howse Jackson Digital (a division of Howse Jackson Marketing), said: "Ink, paper, printing and distribution costs are hitting catalogue marketers hard and the only viable and sustainable option in the long-term will be to put catalogues online and distribute them via email". Request a free brochure from Howse Jackson Marketing ...
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