Reader's Digest offers prize draw responders list

Leading data and affinity marketing specialist Howse Jackson Marketing is promoting the Reader's Digest prize draw responders list with immediate effect.

The list is separate and independent from the lapsed subscribers list.

With a total volume of approximately 315,000 records, the Reader's Digest prize draw responders list consists of individuals added within the last 12 months of which 95 per cent are proven mail-order buyers.

Over 100,000 new names are added each quarter.

Fully exclusive to Howse Jackson Marketing and unavailable elsewhere, the Reader's Digest prize draw responders list provides an excellent opportunity to reach the mail-order, financial, fundraising, competition offers and publishing vertical sectors.

The list profile consists of 44 per cent female, home-owners aged predominantly 35+ and professionals, older families and empty nesters with high disposable income.

The data is now offered for rent to third parties in smaller test quantities as well as larger roll-out volumes.

It is also available for single use and 12-month multiple-use rental.

Moreover, the list offers a wealth of selections including: geographic; gender; recency; age band; marital status; hotline 'latest' names; look-alike profiling available.

Cost per 1,000: GBP95; Selections: GBP15; Minimum order size: 5,000.

Ian Jackson, Client Sales Manager of Howse Jackson Marketing, said: "The Reader's Digest prize draw responders list is an outstanding file of responsive consumers with a wide range of interests including gardening, music, home shopping, travel, crosswords and reading.

"Less than a year old, it is also refreshed each quarter and represents an outstanding direct-mail opportunity".

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