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News Release from: Howse Jackson Marketing | Subject: Reader's Digest lapsed subscriber list
Edited by the Marketingservicestalk Editorial
Team on 28 May 2008
Reader's Digest's lapsed list available
Data and affinity marketing specialist, Howse Jackson Marketing, is promoting the Reader's Digest lapsed subscriber list exclusively with immediate effect.
With a total volume of approximately 760,000 address records, the Reader's Digest lapsed subscribers list consists of individuals added within the last 12 months of which 95 per cent are proven mail-order buyers More than 100,000 new names are added each quarter
Fully exclusive to Howse Jackson Marketing and unavailable elsewhere, the Reader's Digest lapsed subscribers list provides an excellent opportunity to target previous readers of one of the world's most well-respected magazines.
The list profile consists of 44 per cent female; home owners aged predominantly 35+ and professionals; older families; and empty nesters with high disposable income.
The data is now offered for rent to third parties in smaller test quantities, as well as larger roll-out volumes.
It is also available for single-use and 12-month multiple-use rental. Request a free brochure from Howse Jackson Marketing ...
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