Product category:
Direct marketing agencies
News Release from: Howse Jackson Marketing | Subject: UK Affiliate Email Database
Edited by the Marketingservicestalk Editorial
Team on 09 May 2008
UK Affiliate Email Database holds 20m
records
Leading data and affinity marketing specialist, Howse Jackson Marketing, has been appointed to bring to market the UK Affiliate Email Database.
With a volume of approximately 20 million records, the Affiliate Email Database is a 'live' file with an anticipated addition of 300,000 new records per month The data is available for rent by third parties in smaller test quantities as well as larger file sizes
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
Related stories
Affinity Marketing - DM's hidden jewel
Affinity marketing has been part of the UK marketing scene for years, booming in the 1990s when credit card companies partnered with charities, writes Nick Howse of Howse Jackson Marketing.
The Affiliate Email Database consists of completely fresh double opt-in email data, has proven to be highly responsive on test campaigns and is one of the largest email files currently available.
Data has been collated through a wide variety of major affiliates in the US, UK, Canada and Australia who own UK traffic.
As such, the data has been obtained from hundreds of well known websites particularly within the financial, travel and leisure sectors.
Selections available include: full name and email address; age; gender; postal address; residential status; income; interests.
The initial volume offered is 20 million records but more data is accessible on enquiry.
Mark Jackson, Business Development Director of Howse Jackson Marketing, said: "New email data is like gold dust and usually only comes to market in small volumes.
"To have a completely new data set of over 20 million records is unprecedented and we are looking forward to offering fresh data that is not only responsive but also available in volumes that allow rigorous testing and significant roll-out opportunities". Request a free brochure from Howse Jackson Marketing ...
• Howse Jackson Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
