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News Release from: Howarth Franchising | Subject: Turn Your Business Into The Next Global Brand
Edited by the Marketingservicestalk Editorial
Team on 07 November 2007
Turning your business into the next
global brand
How To Turn Your Business Into The Next Global Brand, by Brian Duckett and Paul Monaghan of Howarth Franchising, is a motivating reminder that very big names were once very small.
In 1954 a milkshake-maker salesman travelled to the McDonald's hamburger stand in California to sell his product He was so impressed by the efficient food and drink service he convinced the owners to let him open several restaurants with the objective of maximising his multimixer sales
In 1955 Ray Kroc opened the first McDonald's franchise in Des Planes, Illinois - today it is a global brand with franchises in 120 countries and territories around the world serving 54 million customers each day.
How To Turn Your Business Into The Next Global Brand by Brian Duckett and Paul Monaghan of Howarth Franchising is published this month by How To Books and is a motivating reminder that the names we have always known as very big grew from something very small.
Practical and inspiring, the book provides all the information for SME owners and managers looking to expand their business on a national and international level through franchising.
Monaghan and Duckett have drawn on their 50 years' combined experience in franchising to help businesses understand how they too can realise their full potential.
Duckett explained: "Some franchisors are big global brands, some are simply regional networks, most are somewhere on the journey between the two.
"What they have in common is a proven business system which others can easily be taught to operate profitably.
"If that sounds like your business then the world is your oyster limited only by your vision, your desire and your willingness to learn".
The book includes information on how to decide if your business could be franchised, marketing your franchise nationally and internationally, understanding financial performance, and becoming a master franchisee, but it's most alluring quality is its informal and plain-speaking approach.
Commenting on why they wrote the book, Monaghan said: "Our potential readers were all looking for practical franchising advice from those with years of experience of how franchising works in practice, rather than a book containing only the theory and the dry legal stuff.
"Franchising is a people business, not a legal business, and understanding how the people work is what makes it a success".
About the authors: Brian Duckett and Paul Monaghan have almost 50 years' combined experience of developing and managing franchised networks as franchisees, franchisors and advisors to companies considering or practising franchising.
They founded Howarth Franchising Group, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, the Franchise Support Centre and The International Franchising Centre.
Brian Duckett writes regular articles for various franchising press in UK, Ireland, Australia and USA.
How to Turn Your Business into the Next Global Brand is published by How To Books and is available at GBP12.99 in major bookshops and online retailers.
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