Consumers grow resistant to online advertising

Edited by the Marketingservicestalk editorial team Jun 20, 2008

At Online Marketing and Media 08, HowTo.tv will unveil research highlighting the challenge for brands in engaging with consumers online, as resistance to online ads climbs to record levels.

The company will highlight the worst offenders in delivering irrelevant and intrusive online ads, and use the event to demonstrate how its innovative concept of brand-funded videos can empower brands to effectively reach and interact with highly targeted online audiences.

HowTo.tv will also host a workshop session on 24 June in the Online Advertising Arena.

"How to use brand funded video to increase marketing ROI" will highlight how brands can effectively use this rich media to deliver the measurability and return on investment they are seeking.

HowTo.tv works with brands to produce informative, needs-based videos and places them online through strategic partnerships with other websites, where highly indexed, targeted audiences actively choose to view them.

Powerful e-commerce and data capture opportunities can also be generated by embedding HowTo.tv's Interactive Direct Sales Tool (IDST) within the video content.

Visit HowTo.tv at Stand 16 to find out how you can mirror forward-thinking brands such as Vodafone and Screwfix to achieve maximum cut through and engagement online.

Launched in June 2007, HowTo.tv offers brands a unique way to reach their target audience through informative 'how to' themed videos.

The branded video content can be delivered direct to consumers online or via mobile devices, and targeted PR and marketing campaigns used to drive highly indexed traffic to view the brand-funded video content.

HowTo.tv also offers the ability to generate e-commerce and data capture opportunities within the content by embedding its self-developed Interactive Direct Sales Tool (IDST) within the video content.

This enables users to click on the video and be taken through to a client's e-commerce site or to complete a data capture form while watching the video.

Based in Clerkenwell, London, HowTo.tv has its own fully equipped studios, with state of the art editing suites that produce broadcast quality videos.