Product category:
Media
News Release from: Holiday-Rentals.co.uk | Subject: holiday rental website
Edited by the Marketingservicestalk Editorial
Team on 01 April 2008
Holiday-Rentals.co.uk adds display
advertising
Holiday-Rentals.co.uk has launched display advertising on its site, providing a great channel for companies with complementary services to reach a huge audience of independent travellers.
Established in 1996 and listing over 45,000 properties worldwide, Holiday-Rentals.co.uk attracts millions of travellers looking for holiday accommodation each month and invests heavily in online and offline marketing to drive traffic to the site According to industry analyst Mintel, around a quarter of all overseas holidays were taken in private holiday homes in 2006, most booked direct with the owner online on sites like Holiday-Rentals.co.uk, so this sector generates a huge volume of accommodation-only bookings
This article was originally published on Marketingservicestalk on 1 Oct 2007 at 8.00am (UK)
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Visitors to Holiday-Rentals.co.uk are looking to custom build their holiday and after finding accommodation, will be searching for other travel services such as flights, car hire and travel insurance, as well as information about what's on offer at their chosen destination.
Ross McGowan, head of sales, Holiday-Rentals.co.uk, said: "Holiday-Rentals.co.uk wants to partner with leading travel-related brands to offer added value to our customers and provide them with easy access to a range of other high-quality travel services from our site.
"We will work hard with clients to integrate their brand on site, and provide geographic targeting in a way that supports their marketing vision and help them promote the right offer, at the right time, to the right audience".
Due to the huge range of properties available on Holiday-Rentals.co.uk, the site attracts a very wide audience; from young families and couples to older, discerning travellers, and large groups wanting to holiday together.
Types of holiday booked include trips to traditional sun, sea and sand destinations in Europe, rural retreats and ski holidays, plus trips further afield to places like Florida, Dubai and the Caribbean.
The size of the website and the scope of the offer ensures that visitors view more ads and spend longer on Holiday-Rentals.co.uk than on other similar sites (according to Nielsen/Netratings: Home/Work Internet Usage Report, Oct 2007).
In January 2008 the company launched a high-visibility advertising campaign in the national travel press to build brand awareness and further establish Holiday-Rentals.co.uk as the UK's number one holiday rentals website.
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