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News Release from: holidaylettings.co.uk | Subject: Holidaylettings.co.uk
Edited by the Marketingservicestalk Editorial
Team on 08 May 2008
Holidaylettings.co.uk flies high
Holidaylettings.co.uk, the UK's busiest holiday home rental website, is launching a major brand awareness campaign using aeroplane tray tables.
Working with in-flight media company InviseoMedia, holidaylettings.co.uk has launched its most prominent advertising campaign to date across ten Ryanair aircraft The campaign, which appears on planes flying throughout May, uses three creative executions to communicate both the benefits of self-catering holidays and the wide range of holiday homes and destinations available to consumers through holidaylettings.co.uk
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The month-long campaign will deliver an audience of approximately 320,000 with more than 70 per cent of the audience classified as belonging to the three highest social groups.
Ross Elder, co-founder of holidaylettings.co.uk, commented: "Given the natural fit between Ryanair and self-catering, DIY holidays we see tray table advertising as an ideal new branding platform.
"We expect that the high passenger dwell time will have a significant impact on our brand recall and help us to become one of the key websites that passengers go to when thinking about holidays abroad.
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"We'll be conducting research to show our holiday home owners just how effective this campaign will be".
Dominic Stead, CEO of InviseoMedia, commented: "We're very pleased to welcome holidaylettings.co.uk to the growing roster of brands keen to take advantage of the unrivalled dwell time with the upscale audience our medium provides".
Holidaylettings.co.uk is the UK's most visited holiday home website attracting in excess of 1.5 million visitors each month.
The most effective means of online advertising for holiday homeowners, it provides a user-friendly search tool for holidaymakers to book accommodation direct with owners.
There are currently more than 23,000 holiday homes to choose from in 110 countries worldwide.
Established in 1999, holidaylettings.co.uk is part of FTSE 250 company Rightmove.co.uk.
InviseoMedia aims to be the leader in a new form of out-of-home advertising which communicates with consumers in an informative and engaging way and provides advertisers with a truly captive audience.
The firm's FAA/EASA-approved solution is the only in-flight advertising medium integrated within the airline tray table, offering advertisers a minimum of 40 minutes quality dwell time with each passenger during take-off and landing.
The unique medium is ideal for the cost-effective delivery of detailed, persuasive and creative messages from internationally-recognised brands.
InviseoMedia currently counts Microsoft, T-Mobile and Ford Motor Company among its repeat advertising partners.
The firm's global roll-out already includes two leading airline partners - Ryanair and Germanwings - with over 50 million annual passengers between them.
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