HL Display on the right track at In-Store

A HL Display product story

Edited by the Marketingweek Marketplace editorial team Apr 29, 2008

HL Display, the provider of merchandising and in-store communications, is unveiling Roller Track, a maintenance-free gravity-feed system, at this year's In-Store Exhibition in May.

Providing maintenance-free gravity feed at very low angles, Roller Track has been designed to radically improve back feeding systems currently used to display beverages and chilled dairy products.

Roller Track will be displayed alongside a selection of other key products from the HL Display range including Brand Trays, the new Hero Shelf and the environmentally friendly Bulk Bins.

The stand at this year's show, which takes place on 20-22 May at Earls Court in London, will be split into two sections for in-store communications and merchandising solutions and all visitors will be eligible to enter into a Champagne prize draw to win a Veuve Clicquot picnic set - perfect to toast the start of the summer.

The unique, easy-to-use and easy to assemble Roller Track system employs gravity feed with a shelf angle of five degrees for heavier products such as cans, glass and plastics and 10 degrees for lightweight carton packaging.

Featuring 1.5mm dividers in aluminium and double roller tracks to minimise friction, the product simplifies shelf management with automatic product feed and stock rotation, maintained planogram and easy identification of when to re-stock.

For consumers, Roller Track ensures price will always correspond to the right product, while improved product presentation and easy access are sure to enhance the overall shopping experience.

Visitors to the stand will be able to experiment with the Roller Track system, enabling potential customers to experience the effectiveness of HL Display's innovations and the benefits of applying them.

Managing director of HL Display Duncan Hill commented: "In-Store is the ideal platform for us to showcase the new system to our customers and we will be inviting visitors to speak to our team of in-house experts and experiment with out products first hand".