EasyShelf transforms retail category planning

HL Display, the global provider of merchandising and in-store equipment, has launched an innovative shelf management system to revolutionise category planning and ease stock changes.

EasyShelf is a complete merchandising and shelf-edge communication system that allows retailers to make changes to the planogram quickly and efficiently - up to four times faster than before.

This easy-to-use system, designed by HL Display's in-house team of experts, provides a unique three-step release, move and lock system, making EasyShelf quick and simple to install and adapt to new product lines.

When planogram changes need to be implemented, staff can conveniently reorganise the shelf layout by releasing EasyShelf, moving the dividers and accessories to the new position, then locking the device down and restocking the shelf with new merchandise.

It is suitable for most category areas such as ready meals, personal care and confectionery.

The system also helps maintain order of stock on shelf, increases efficiency of product rotation and reduces handling times to make shelf space work better.

In addition, it allows stores to fit more shelves per square metre and more goods on the same amount of floor area.

This versatile structure adapts to all major shelving units, featuring a unique integrated rail to maintain dividers in their upright position during merchandising.

Duncan Hill, Managing Director of HL Display, commented: "We developed EasyShelf following feedback from customers that implementing changes to planograms and moving stock on shelves was too labour intensive and time consuming.

"The unit will save retailers valuable time, space and importantly, cost".

He added: "We are committed to providing value-added, tailored solutions to our customers, and strive to meet their needs with our innovative display systems.

"We are keen to work with retailers and brands to help design the optimum solution for their display and communication requirements.

EasyShelf is an extension of HL Display's Slimlinea product - the latest generation of Datastrip with a revolutionary approach to shelf-edge communication.

Using a single carrier rail for everything from price labels to shelf signage, Slimline reduces the space between products on-shelf and increases the visual impact of the products displayed.

EasyShelf is available in a range of colours and lengths to suit the needs of the retailer and the brand.

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