Product category:
Mobile marketing
News Release from: HIRO Media
Edited by the Marketingservicestalk Editorial
Team on 02 June 2008
HIRO Media selected for digital power
list
HIRO Media, the digital video ad-insertion specialist, has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies.
The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media HIRO Media was handpicked by the AlwaysOn editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation
This article was originally published on Marketingservicestalk on 29 Oct 2007 at 8.00am (UK)
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HIRO Media will be honored at the OnHollywood and BRiM event on 10-11 June 2008 at the Sofitel Hotel in West Hollywood, California.
OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships.
The first annual Broadband Rights Marketplace (BRiM) will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.
"This year's OnHollywood 100 represents the brightest of the innovators in the new media space - we are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.
The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
HIRO's unique Positive DRM technology provides the global content community with a user friendly, ad-supported, video download solution.
With HIRO, entertainment fans are able to download free, legal videos of premium video and TV shows, made possible through unstrippable, unskippable, personalised advertising.
HIRO has worked with content owners around the world including BT Vision in the UK, NBC's Dot Comedy in the US, nineMSN in Austraila, Jetix and Reshet in Israel.
"The adoption of online video has been slowed by technologies and solutions designed for individual stakeholders within the online video ecosystem," stated Ronny Golan, co-founder and CEO of HIRO Media.
"We developed the Positive DRM to meet the approval of all of the key stakeholders - consumers, content owners and advertisers.
"HIRO leverages the power of free and P2P, the convenience and flexibility of downloads and the versatility of being the only technology of its kind available on both Mac and PC".
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