Product category:
Direct marketing agencies
News Release from: Hicklin Slade and Partners
Edited by the Marketingservicestalk Editorial
Team on 03 June 2008
HSandP launches consultancy data.HSandP
HSandP (formerly Hicklin Slade and Partners) has announced the launch of a dedicated consultancy, data.HSandP, to focus on data for digital.
Data.HSandP will be spearheaded by John Wallinger, the ex-Craik Jones director the agency poached earlier this year, and will sit alongside the recently launched Loyalty Practice to provide a range of specialist services to the agency's clients John Wallinger said: "Some 68 per cent of email marketers report they are not using email as effectively as they could be
This article was originally published on Marketingservicestalk on 9 May 2008 at 8.00am (UK)
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"I don't believe people are applying the right level of marketing planning to email.
"We aim to help clients change that with a unique focus on data for digital.
"We have a scientific approach to the collection and use of data in digital channels, in terms of targeting, testing, evaluation and data cleansing.
"Basically it's all about joined-up thinking - using data to drive insight to develop messaging and offers, or simply having the right data in the right place to evaluate your campaigns".
Data.HSandP will service its own clients, as well as providing offline and online data planning services to the core agency's clients.
John Wallinger, who joined HSandP following ten years at Craik Jones, will oversee data.HSandP's offerings including data strategy, customer journeys and touchpoint audits, contact strategy development, digital and database information integration, integrated campaign management and measurement, modelling and segmentation, and data protection.
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