Product category:
Direct marketing agencies
News Release from: Hicklin Slade and Partners
Edited by the Marketingservicestalk Editorial
Team on 10 March 2008
Hicklin Slade launches Loyalty Practice
Relationship marketing agency Hicklin Slade and Partners has announced the launch of a new division - the Loyalty Practice.
Launched to reinforce the agency's commitment to a new approach to client servicing that will centre around 'collaboration', the Loyalty Practice will be headed up by Louise Isaacs, formerly of dunnhumby HSandP, which has long-standing client relationships with brands including Honda, Norwich and Peterborough Building Society and Diageo, believes that the successful agencies of the future will be able to offer consultancy services in data and loyalty, alongside core agency services such as account planning, digital capability and creative to enable clients to build measurably better relationships with their customers
This article was originally published on Marketingservicestalk on 9 May 2008 at 8.00am (UK)
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The Loyalty Practice represents a new venture for the agency - and as such, will be guided by Isaacs, who holds over nine years' agency and client experience working across a range of media, and brands including NatWest, Barclaycard, Lloyds TSB, John Lewis, Littlewoods Home Shopping, AirMiles, and Vodafone.
While at dunnhumby, the agency that pioneered the legendary Tesco Clubcard, she worked in the retail, financial services, travel and telco sectors, improving customer value and loyalty for clients.
Justin Hicklin, CEO at Hicklin Slade and Partners, said: "We have developed and focused our offering on our clients, and building measurably relationships with their customers - relationships that we can grow year on year.
"In order to deliver this vision it was essential that we expanded our offering.
"Establishing loyalty as a clear division and recruiting big hitters such as Louise demonstrates our commitment to answering the client challenges of the future".
Louise Isaacs, Head of the Loyalty Practice, said: "Hicklin Slade and Partners recognises the distinct challenges ahead for clients and the industry and they're positioning themselves to address overall business problems - not just marketing briefs.
"Loyalty is a crucial area for business this year and one that I am very passionate about.
"Heading up the new division is a great opportunity for me and I believe I can bring some great experience to the table from my time at dunnhumby.
"I look forward to ensuring that the Loyalty Practice garners the same recognition and reputation as HSandP has over the years".
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